Adam Lambert has contributed to the advancement of social acceptance towards LGBT people. He was presented the "Equality Idol Award" by Sam Sparro at the Equality California Los Angeles annual Equality Awards in August 2011 for being an exemplary role model for the LGBT community. He was honored with his mother the following month at the PFLAG National Los Angeles event for his "authentic" voice. He and his mother were presented awards which together interlocked to compose the PFLAG logo, symbolizing support by and for families and friends of LGBT individuals.
Adam Lambert received a GLAAD Media Award nomination for Outstanding Music Artist in 2010. The same year, he lent his voice to a one-and-a-half minute video message on YouTube for the It Gets Better campaign – a project created by columnist Dan Savage in response to school bullying and a rash of suicides among young LGBT people aiming to "provide hope to youth struggling with their identity." Recorded while he was touring, the clip shows Lambert encouraging viewers to take pride in themselves, and not allow bullies to prevail.
The following March, he released a Billboard remix version of his For Your Entertainment song "Aftermath" with a portion of the proceeds going to support The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBT youth. He raised an additional $43,500 for The Trevor Project after collaborating with The Pennyroyal Studio to make his own Peace pendant. In October 2011, donations on behalf of the Adam Lambert Glambert Fan Army for the MTV Dance Party Marathon raised funds to combat bullying in honor of National Bullying Prevention Month and were split between the LGBT charities GLSEN, It Gets Better Project, GSA, HRC, The Trevor Project and GLAAD.
In January 2012, in an exclusive interview with UK music news magazine Pressparty, Lambert noted that despite social progress in the United States, there was still a long way to go, particularly in the music industry: “I still long for the LGBT community's diversity to be more broadly represented in the entertainment industry. I think larger strides have been made in film and TV but we still are just at the beginning with mainstream music. I consider myself a post-gay man working in a pre-gay industry."
In interviews surrounding his September 2012 benefit performance in support of Maryland's same-sex marriage referendum, he moved closer to accepting a more proactive role in the LGBT community, where previously he had expressed reluctance to be cast as a role model, political or otherwise. Stating that marriage equality is a cause he intends to work towards, one that "supersedes politics," Lambert also spoke his mind on a range of topics, including his belief that fear motivates much of the opposition to same-sex marriage; and that the only choice involved in sexual preference is whether or not to be honest about it. He also suggested that unequal treatment under the law is complicit in the burden of "shame and guilt and secrecy" that attaches to the LGBT community: a weight which he believes should be lifted from the next generation of youth.
Lambert was nominated for his second GLAAD Media Award in the Outstanding Music Artist category on January 16. The 2013 awards will be presented from March through May, at events in three US cities.